Frequently Asked Questions

RAWR Cat Food by Purradise is a nutritionally complete balanced raw diet for cats. A raw diet is what a cat is biologically best optimised to process. As obligate carnivores, nature has designed their bodies to handle live prey, they absorb nutrients best from raw meat.

Why RAWR is the best diet for your cats:
– 100% Fresh and natural, high-quality protein
– Better health and longer life
– More nutrition and energy for your cats
– Cleaner, fresher breath
– Reduced stool volume and smell
– Silky soft coat, reduced fur shedding
– Lower risks of kidney disease and diabetes
– No grains, fillers, artificial flavourings or preservatives

Made from 100% natural high-quality protein from fresh chicken leg and breast, with bone, liver & heart grinded in to the appropriate ratios for a nutritionally balanced meal. RAWR is supplemented with Taurine (an essential amino acid for cats), salmon oil for a soft shiny coat, and Vitamin B Complex and Vitamin E for a complete nutrition to a cat’s dietary needs.

All our ingredients are human-grade. No grains, fillers, artificial flavourings and preservatives are added. We strongly believe in feeding the healthiest and safest food to all cats.

Yes, it is what nature has designed their bodies to handle. The cat’s highly acidic stomach kills harmful bacteria.

The cats at Purradise Cat Café have been fed a raw diet (RAWR) for over a year, come take a look at their condition and decide for yourself 🙂

Our raw meat is frozen for at least 48 hours before delivery to ensure any possible parasites in the meat is dead.

By specifying that we use “human grade” meat and supplements, you know that our ingredients have passed the strict tests and regulations to allow them to be fit for human consumption.

Ingredients not listed as human-grade may not meet the necessary health and safety regulations, which means it may be harmful to your pet.

Yes, we do! Our physical shop is at Purradise Cat Café located in Taman Tun Dr Ismail, KL. Our cats have been fed our RAWR diet for over 2 years, we welcome you to come and take a look at their condition =)

Our outlet address is No. 24A, Jalan Tun Mohd Fuad 2, Taman Tun Dr Ismail, 60000 Kuala Lumpur. We’re in the same row as McDonald’s Taman Tun, unit above 99 Speedmart. We can also be found on Waze with search terms ‘Purradise Cat Café’.

We’re open from 2pm – 9pm on Monday – Friday, 2pm – 10pm on Saturday, 11am – 7pm on Sunday.

Our product is available for sale in pet shops, feel free to check out the nearest store to you with our RAWR Cat Food Store Locator

Yes, they can! As long as they can eat solid food, they can consume raw meat.

No, the raw bones are soft, so it does not splinter into sharp edges. We also grind it to be very small so it won’t get stuck in teeth or cause any damage.

Vets are trained in healthcare, not necessarily nutrition. Most vets do not get complete training in animal nutrition, and many are sponsored by pet food companies, creating a conflict of interest.

Ask your vet why a balanced raw diet should not be fed, you will not find a compelling reason. There are many vets who’ve studied nutrition to a greater extent and would recommend a balance raw diet for your cat.

This is a myth. Eating dry food to clean their teeth is akin to you eating biscuits to clean yours. Your teeth never feels clean after eating biscuits, so how does that make your cat’s teeth clean?

Raw meat is better at cleaning their teeth, as the fibrous meat acts as a toothbrush.

All of our ingredients and meat come from Halal sources, and we only use human-grade meat and supplements.

General guideline is that you should feed about 3-4% of your cat’s body weight (daily), as shown in this table:

For kittens, feed 5-6% of your kitten’s body weight per day.

This will differ from cat to cat depending on their activity level. The best way to decide is see how much they eat and if there are any left overs. Left overs means you’re feeding too much, and if the plate is licked clean, you should increase the portion little by little until you see some left overs.

Scheduled feeding of 2-3 times a day would be recommended.

Expiry dates are written on the package, the raw food should be stored frozen in freezer. Raw food can last between 3-6 months in frozen state. Once thawed, the food content can be kept in refrigerator for 2 days.

Once the package is opened, it is advised that the food content to be consumed within the same day.

1. Food should be stored in freezer.
2. Thaw in refrigerator one day before food is served.
3. Tear open the package upon serving. Food can be served chilled or room temperature. DO NOT COOK. An easy way to warm the food to room temperature is by pouring some hot water (about 15ml to 100g of meat, around 80 celcius) on the meat. Be careful NOT TO COOK the meat in the process.
4.  Leftover food MUST be discarded if not consumed within 30 minutes after serving.
5.  Once the package is opened, it is advised that the food content to be consumed within the same day.

Your cat is likely used to its current food which is loaded with flavourings and preservatives. Like trying to get a kid off fast food, it will take some time. If they’re on dry food, they may not be used to the texture.

You may also try warming the food to room temperature, be careful NOT TO COOK the meat in the process. An easy way to achieve this is by pouring some hot water (about 15ml to 100g of meat, around 80 celcius) on the meat.

Of course you can! You may just need to transition them slowly as they will not be used to the texture and flavor of the food. You can do this by introducing a bit of RAWR into their dry food and see if they’ll eat it.

If they don’t, then try mixing in commercial canned food first. Once you switch them to canned food, you may mix in RAWR with the can and adjust the ratios until they’re fully on RAWR.

Of course you can! Try feeding them RAWR directly first to see if they take up on it. If not, mix in a bit of RAWR into their wet food at each feeding, slowly adjusting the ratio until they’re fully on RAWR.

This will be normal for the first few days, as their stomach has to get used to processing the raw meat. Once their stomachs adjust, their feces will become small and dry.

This might happen in some cats as their body is too used to eating processed food. You will need to transition them slower than usual, and add some yogurt or probiotics to help create the right stomach environment to process the raw meat.

Fresh Chicken Breast, Thigh, and Drumstick, with Bone, Heart, and Liver grinded in, Taurine, Vitamin B Complex, Vitamin E, Salmon Oil.

Guaranteed Analysis

No, cooked meat destroys many of the nutrients in the meat. Taurine is especially sensitive to heat, and is an essential nutrient for cats.

Cats are obligate carnivores, which means they can’t survive without meat. Their stomach does not process plant nutrients well. They have no need of grains, fruits or vegetable in their diets.

No, it is a misconception that feeding cats raw meat will cause them to become more bloodthirsty or violent. They will continue to be the same loving cats you know, just with a lot more energy!

Yes you can, however it is difficult to make sure it is balanced and complete. You will need to know the correct ratios of bone to meat, as well as find sources for the various supplements to ensure all the nutrients are balanced. Why go through the hassle when you can order RAWR by Purradise!

You can place your order and make payment online here, and we deliver within Klang Valley, Penang, and Johor Bahru. Alternatively, you may also purchase and pick up from our physical store at Purradise Cat Café located in Taman Tun Dr Ismail, KL.

Our outlet address is No. 24A, Jalan Tun Mohd Fuad 2, Taman Tun Dr Ismail, 60000 Kuala Lumpur. We’re in the same row as McDonald’s Taman Tun, unit above 99 Speedmart. We can also be found on Waze with search terms ‘Purradise Cat Café’.

We’re open from 2pm – 9pm on Monday – Friday, 2pm – 10pm on Saturday, 11am – 7pm on Sunday.

Our product is also available for sale in pet shops, feel free to check out the nearest store to you with our RAWR Cat Food Store Locator

Yes! Our product is also available for sale in pet shops, feel free to check out the nearest store to you with our RAWR Cat Food Store Locator

Yes, we do! We deliver within Klang Valley, Penang, and Johor Bahru. Kindly state which day and where you’d like to receive your items at the Checkout page, and we will deliver the items to you at the specified day. We perform deliveries from Wednesday to Friday, with the following time slot:

Wed – Fri: 3pm – 6pm

Please allow two days in advance for us to process your order before delivery.

Delivery charges are applicable, and it will be calculated based on your order quantity. The amount will be calculated at the Checkout page.

We will ship the items to you at your specified day! Kindly state which day and where you’d like to receive your items at the Checkout page, and we will deliver the items to you accordingly. We perform deliveries from Wednesday to Friday, with the following time slot:

Wed – Fri: 3pm – 6pm

Please allow two days in advance for us to process your order before delivery.

As we’re dealing with frozen goods, we want to ensure that the goods are delivered to you in a frozen condition. It’s important to ensure that someone will be available to receive the items at the specified time and day. Any re-routing or attempts at a second delivery may incur a separate delivery charge.

As we’re dealing with frozen goods, we want to ensure that the goods are delivered to you in a frozen condition. Our delivery partners utilize cold vehicles to ensure that goods remain frozen, and are delivered within the specified time and day.

It’s important to ensure that someone will be available to receive the goods at the specified time and day. Goods should be stored in freezer immediately upon receipt.

Trade enquiries are welcomed! We’re looking for trade partners, pet shops, and pet retailers who’s interested in taking up this amazing product serving an emerging market in raw meat diet for cats. Contact us for more info on supply and distribution of RAWR Cat Food products in your outlets.

Tel:  03 – 2389 0976  |  Email: meow@purradise.my  |  Facebook: www.facebook.com/rawrcatfood